Marketer | Photographer | Traveler | Optimist
Hey all, my name is Jordan. I recently moved to Seattle. Digital marketing fascinates me — how people think and act based on what they've seen is so cool. I am currently at YNAB managing all things digital optimization. I have worked with SEO, ASO, CRO, PPC, & campaign management. I like to travel as well. Having worked for an airline for years, I have been fortunate to travel often and continue to see new places. I also occasionally take photos.
Interested? Get in touch or see more marketing stuff.
Currently in Seattle, WA USA
For a full, comprehensive resume check out my LinkedIn or contact me.In the dynamic world of marketing management, strategic optimization is paramount. With a diverse background spanning various business environments, I've navigated the intricacies of SEO across small businesses, enterprises, and spearheaded the establishment of a new division within a previous agency.
Currently, I lead comprehensive digital optimization efforts at YNAB, encompassing ASO, SEO, CRO, and more. My portfolio includes adept management of local, national, and international SEO landscapes, coupled with successful execution of multi-channel strategies tailored for SaaS with online footprints across continents. From technical audits to competitive analysis and on/off-page optimizations, I thrive on enhancing digital visibility.
Prior to my optimization focus, I led a team handling design, ad spend management, and search strategies. I am knowledgable in PPC advertising, content creation, and InDesign, gained through engagements with a local magazine, complement my strategic approach.
Rooted in a solid academic foundation from the University of Utah with a Bachelor's degree in Marketing, I bring a strategic mindset to product marketing management.